Founder and Chief Executive Officer of Brands Optimal, a leading experiential marketing agency in Nigeria, has said the global COVID-19 pandemic and recession have thrown up new opportunities in various sectors and sub sectors of the nation’s economy. He said the global pandemic re-defined both life and businesses across the world, on the one hand, while the recession, which greeted Nigeria’s local economy was statistically exited. To him, “Agencies need to tap into the learnings and opportunities that have emerged as a result of the Covid-19 pandemic, so far. For agencies that are not tapping into these opportunities, it is never too late,” adding that agencies should create digital online programmes to engage their consumers and their clients. He maintained that online will continue rising to a point where there will be no offline, as everything will be online.

Source: The Guardian July 13, 2021 18:11 UTC